Prodigi: A Founder-Led Digital Agency

Prodigi: A Founder-Led Digital Agency

Operating since 2019, Prodigi works across digital advertising, websites and e-commerce, content production and digital strategy. The agency reports more than $250,000 in managed advertising spend and an average ROAS of 6x.

Prodigi is built around a relatively lean agency model.

Founder Giorgi Abuladze remains directly involved in every project, from the initial consultation through to performance analysis. When additional expertise is required, specialists are brought in according to the needs of the project.

The agency has operated this way since 2019 and today works across four main areas: digital advertising and social media, websites and online stores, video and content, and digital strategy.

Advertising and social media

Prodigi manages campaigns across Facebook, Instagram, Google Ads and TikTok.

Depending on the business, campaigns may be designed to generate sales, acquire customers or increase brand awareness. The work covers planning, audience selection, creative development, campaign management, optimisation and performance analysis.

According to Prodigi, the agency has managed more than $250,000 in advertising spend and has achieved an average ROAS of 6x.

ROAS measures advertising-attributed revenue relative to media spend. A 6x ROAS therefore means that, on average, six units of revenue were attributed to campaigns for every unit spent on advertising. It is not the same as profit margin and should not be interpreted as a guaranteed result for an individual campaign.

Websites, e-commerce and content

Prodigi also develops websites and online stores.

Rather than treating a website as an isolated deliverable, the agency approaches it as part of the wider customer journey. Advertising may bring a potential customer in, while the website provides the environment in which that person learns more, takes an action or completes a purchase.

Video and visual content form another part of the agency's work. Depending on the project, Prodigi brings in designers, photographers, video professionals and other specialists required for production.

Strategy before media spend

Digital strategy is the fourth core area of the business.

The process does not necessarily begin by launching an advertising campaign. Prodigi first looks at the business, its objectives, audience, existing digital channels and the outcome it is trying to achieve.

That analysis is then used to determine the appropriate channels, priorities and course of action before media spend is committed.

Mini-apps and AI

Prodigi has also expanded into tools designed to automate specific business processes.

The agency develops custom mini-apps and AI-based tools that can be used to automate repetitive workflows, simplify elements of customer service and reduce manual work.

In this context, AI is treated as a tool for solving a defined operational problem rather than as a standalone product or marketing feature.

How the model works

Prodigi does not operate with a large permanent team across every discipline.

Project leadership remains with Giorgi Abuladze, while additional specialists are selected according to the work required.

For clients, this creates continuity across the engagement. The person involved in the initial discussion also remains involved in project direction and the eventual analysis of results.

The model allows Prodigi to combine advertising, web development, content, strategy and automation while changing the specialist mix according to the requirements of each project.

Contact Prodigi: [link]