Hotcard: How a 1+1 Subscription Works Across Georgia

Hotcard: How a 1+1 Subscription Works Across Georgia

Hotcard brings 1+1 offers from restaurants, cafés, bars, gyms, beauty salons and entertainment venues into a single subscription. According to the company, the platform has more than 150,000 users and a partner network of over 600 venues.

Hotcard entered the Georgian market in 2021 with a straightforward model: users pay a monthly subscription and gain access to 1+1 offers at participating venues.

The basic mechanic is simple. A customer selects an eligible product or service, pays for one and receives the second at no additional cost, subject to the conditions of the individual offer.

Hotcard has since expanded beyond food and drink. Its partner network includes restaurants, cafés and bars alongside fitness, beauty, entertainment and other service businesses.

How it works

Using Hotcard begins with an active digital subscription.

Inside the app, users can browse participating venues and available 1+1 offers, select a deal and, where required, book an available time slot.

At the venue, the user presents an active QR code in the app for staff to scan. The selected 1+1 offer is then redeemed according to its individual terms.

Hotcard positions the membership around unlimited 1+1 deals. In practical terms, the subscription is not a single-use voucher. Members can use participating offers repeatedly while their subscription remains active.

Individual venues and deals may have their own availability, booking windows or other conditions, so the terms of each offer should be checked in the app before visiting.

What's available

Hotcard's partner network extends beyond restaurants.

Categories on the platform include restaurants, cafés, bars, fast food, gyms and fitness, beauty salons, spa and wellness, entertainment and other services.

According to Hotcard, its network includes more than 600 partner venues.

The platform now also lists offers in several Georgian cities, including Tbilisi, Batumi and Kutaisi. The number of participating venues and available deals varies by location.

What it costs

Hotcard's standard monthly subscription costs 28 GEL.

The subscription renews automatically every 30 days until cancelled. Referral codes and specific promotions can also make alternative subscription prices available.

The app itself is free to download, but an active paid subscription is required to redeem its 1+1 offers.

Who it is for

The model is most immediately useful for people who regularly visit restaurants, entertainment businesses or service venues and often make purchases for two.

But the proposition is not limited to saving on a familiar restaurant. By bringing participating venues into one app, Hotcard also functions as a discovery tool for places and services users may not otherwise encounter.

Members can browse by category and location, compare participating offers and review the conditions of a particular 1+1 deal before visiting.

What began in 2021 as a subscription product built around a simple 1+1 mechanic now combines venue discovery, membership and digital deal redemption within a single app.

Explore Hotcard and download the app: [link]